How we forecast on what you’ll think, feel and do in 2030.
Do you know what you’ll be eating, how you’ll decorate, relax, be entertained, or how you will engage with your friends and family in five years’ time? Think you’re in control of these choices? Behind every one of your purchasing decisions is a whole industry trying to anticipate your every thought, feeling and desire.
From the mattress you sleep on to the greeting cards you send, brands are spending years figuring out what “future you” will crave next.
Following a 25-year career advising some of the world’s most famous brands, future trends expert Joanna Feeley will join us to talk about what prompts our shifts in values, taste and behaviour as consumers and how influence spreads among different social groups.
Joanna Feeley’s bio
- Joanna Feeley is a futures expert and founder and CEO of TrendBible, a trend forecasting agency. She has advised brands, charities, investors and governments all over the world to help them understand what individuals and communities will think, feel and do differently in two to five years’ time.
- Joanna advises organisations on how to make complex decisions about the future and address the big topics of the day, from sustainability to how we can adapt to an ageing society.
- She is quoted as an authority on trends and is regularly cited by The Independent, BBC Radio 4, Entrepreneur Magazine and the Financial Times.
- Joanna is listed as one of the top 50 female futurists in the world. Her first book, ‘Trend Leader; how to spot and back winning ideas, propel your career and create a better future’, will be published in Autumn 2024.
